building a relationship with your client, one of mutual respect, patience, and understanding might take time, but it’s effort well spent. few clients are racing out the gates of hell to meet us. most just need to be shown how we can help them, what our process is, and most of all, just want to be heard and understood.

Articles

Why your client is a shithead

Good Designers Ask “Why?”

A Little Email Is A Big Thing

Aesthetic is a Given. Effectiveness is a Must.

What’s In It For Them?

Why Designers Need Empathy (and How to Develop It)

The Brief is a Suggestion